Accelerated Learning by Experimentation
In most technologies and most industries, experiments play a central role in organizational learning as a source of knowledge and as a check before changes are implemented. There are four primary types of experiments: controlled, natural, ad-hoc, and evolutionary operation. This paper discusses factors that affect learning by experimentation and how they influence learning rates. In some cases, new ways of experimenting can create an order of magnitude improvement in the rate of learning. On the other hand, some situations are inherently hard to run experiments on, and therefore learning remains slow until basic obstacles are solved. Examples of experimentation are discussed in four domains: product development, manufacturing, consumer marketing, and medical trials.
Keywords: Learning, Experimentation
Full published version: Bohn Accelerated Learning by Experimentation. in Learning Curves: Theory, Models, and Applications edited by Mohamad Y. Jaber, CRC Press, 2011.
Preprint version, through SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1640767.
This is a rewritten version of my 1987 paper about manufacturing. Although I never published that paper, it was very influential in the 1990s, including becoming the (plagiarized) framework of a book and several articles by Stefan Thomke. This book chapter expands and extends the original concepts, including new material from Michael Lapré.